Wicked Good Cupcakes

Wicked Good Cupcakes is a Massachusetts bakery business, estimated to be based in Cohasset, that sells cupcakes baked and layered in glass jars, which makes them practical to mail nationwide. Its founders are Tracey Noonan and her daughter, Dani Vilagie. The two pitched in Season 4, Episode 22. They left with a deal from Kevin O'Leary, but it was not a standard equity investment. He provided $75,000 in return for a royalty on every jar sold until he had recovered his money, followed by a smaller per-jar royalty after that. CNBC described it as the first royalty deal in the show's history, and Wikipedia and deBanked report the specific terms. The founders' opening ask is not confirmed by independent sources, so it is not listed here. The deal is often brought up when people discuss how royalty structures work on the show. It let the founders keep full ownership while giving O'Leary a return tied directly to sales. The company also appeared on the follow-up series Beyond the Tank, where O'Leary checked in on how the company was doing. The jar format remains the core of the product line, and the company still ships nationwide. Wicked Good Cupcakes is taking orders through wickedgoodcupcakes.com. Current revenue has not been confirmed, and neither has whether O'Leary is still receiving royalty payments. Its headquarters location is an estimate. The royalty terms and the follow-up episode are covered in the update below.