The Mission Belt

Mission Belt is a Utah apparel company that makes belts with a ratchet closure instead of a row of holes, so the fit can be adjusted in small steps. It was founded in Provo in 2012, with Nate Holzapfel as the face of the brand and Zac Holzapfel identified as a co-founder. A charitable commitment is part of the model: a fixed amount from each belt goes toward microloans. Nate Holzapfel pitched in Season 4, Episode 22. He made a deal with Daymond John, who committed $50,000 in return for 37.5% of the company, the Salt Lake Tribune reported. Two independent sources for his original ask were not available, so it is not listed here. Online orders made up most of the company's sales early on, the paper noted. Today it sells through its own site and Amazon. When the company was featured on the spin-off series Beyond the Tank, later coverage focused on its growth and on the lending program it supports through the nonprofit Kiva. Those details are covered in the update below. Mission Belt is still selling through missionbelt.com and its own Amazon store. Daymond John's current stake and the company's recent revenue have not been confirmed. For Shark Tank fans, it is a long-running example of a small, simple product that kept going years after its episode.