Wild Earth

Wild Earth Shark Tank update: is it still in business?

Wild Earth set out to make plant-based and, eventually, cultured-protein pet food. CEO and co-founder Ryan Bethencourt pitched the company's dog treats in the Season 10 episode that aired March 17, 2019 [5]. According to CNBC, Bethencourt asked for $550,000 for 5% of the company. Mark Cuban offered the same $550,000 for 10%, double the equity, and Bethencourt accepted [6]. The company announced the investment in a press release the next day, saying Cuban's stake was 10% [7]. In February 2025, Wild Earth, Inc. filed a voluntary Chapter 11 petition under the small-business Subchapter V in the U.S. Bankruptcy Court for the Eastern District of North Carolina, listing about $2.4 million in assets and $12.6 million in liabilities, according to court filings [1][2][3]. The court confirmed the company's reorganization plan in April 2025 [1]. In August 2025, the Triangle Business Journal reported that the brand had been acquired by InvenTel, which it described as a company known for "As Seen on TV" products, and that Bethencourt was no longer with the company [4]. Is Wild Earth still in business? The brand is. As of October 14, 2026, wildearth.com is live with a 2026 copyright, selling vegan dog and cat food. Following the 2025 reorganization the brand is under new ownership, so we list the status as acquired.