Scrub Daddy
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Yes, Scrub Daddy is still in business
Operating: official store is live and selling (checked Oct 14, 2026); founder described the business as growing in an April 2025 interview.
Verified October 14, 2026
By SharkTank.news Editorial Team · Verified · How we fact-check
an innovative dish scrubbing tool
Key facts
Scrub Daddy appeared on Shark Tank Season 4 Episode 7, and made a deal with Lori Greiner ($200K for 20%). As of October 14, 2026 it is in business.
- Episode
- Season 4, Episode 7October 26, 2012
- Outcome
- Deal, $200K for 20%
- Shark
- Lori Greiner
- Status
- In Business (verified October 14, 2026)
- Website
- scrubdaddy.com
About Scrub Daddy
Scrub Daddy is a household sponge brand built around a smiley-face scrubber made from a temperature-sensitive foam. The company was founded in 2012 by Aaron Krause, an inventor with an earlier company behind him, and it is headquartered in Pennsauken Township, New Jersey. Krause brought the sponge to Shark Tank in Season 4, Episode 7. He opened by seeking $100,000 in exchange for a 10% stake, which valued the business at $1 million. He walked out with Lori Greiner as his partner, though on different terms than he proposed: she put in twice the money for twice the equity, keeping the implied valuation the same. Several outlets, including the Philadelphia Inquirer and Delco Today, documented those terms, and Krause himself confirmed them years later. For shoppers, the main thing to know is that Scrub Daddy sits in the home and cleaning aisle rather than a niche gadget category. Beyond the original round sponge, the company has built out related cleaning tools, and it sells through its own website, through the home-shopping channel QVC, on Amazon and through large retail chains. Among Shark Tank alumni, the brand is usually cited as a deal that worked as intended: the shark investment closed, the partnership continued, and the company kept expanding long after its episode aired. Revenue figures discussed on the show are company-reported and are covered in the update below.
Shark Tank Deal
After Shark Tank
Scrub Daddy Shark Tank update: is it still in business?
Scrub Daddy is the rare Shark Tank product whose founder had already built and sold a company before walking into the Tank. Aaron Krause had sold his auto-buffing business to 3M in 2008; 3M passed on a batch of temperature-sensitive foam sponges he had developed, and he later turned that material into the smiley-face scrubber. On the Season 4 episode that aired October 26, 2012, Krause asked for $100,000 for 10%. After a bidding round, he accepted Lori Greiner's offer of $200,000 for 20%, giving up double the equity he had planned. The partnership went straight to QVC: the Philadelphia Inquirer reported the pair appeared on the shopping channel the morning after the broadcast and sold roughly 12,000 sets in about six minutes. The deal closed and stuck. In an April 2025 interview with Philadelphia Magazine, Krause called the $200,000-for-20% deal with Lori a good outcome for both of them and said the company had outgrown three buildings in Delaware County before moving its headquarters to Pennsauken, New Jersey, with additional facilities in the U.K. and Hungary. A Season 14 update segment, as summarized by Wikipedia, reported more than $926 million in retail sales as of May 2023, 273 employees and about 160 products. Is Scrub Daddy still in business? Yes. As of October 14, 2026, the official store at scrubdaddy.com is live and selling the core sponge plus scouring pads, erasers and BBQ cleaning lines. The product is also sold through QVC and major retailers. We have not independently verified current revenue; figures above are as reported by the company on the show.
Source: en.wikipedia.orgCompany Info
- Founded
- 2012
- Headquarters
- Pennsauken Township, NJ
- Status
- In Business
Also pitched in Season 4, Episode 7