Dude Products
Save to PinterestIn business
Yes, Dude Products is still in business
Operating: 2025 growth investment from TSG Consumer Partners; official site live with ©2026 (checked Oct 14, 2026).
Verified October 14, 2026
By SharkTank.news Editorial Team · Verified · How we fact-check
disposable toilet wipes marketed for men
Key facts
Dude Products appeared on Shark Tank Season 7 Episode 4, and made a deal with Mark Cuban ($300K for 25%). As of October 14, 2026 it is in business.
- Episode
- Season 7, Episode 4October 16, 2015
- Outcome
- Deal, $300K for 25%
- Shark
- Mark Cuban
- Status
- In Business (verified October 14, 2026)
- Website
- dudewipes.com
About Dude Products
Dude Wipes is a personal-care brand from Dude Products, a Chicago company that sells flushable wipes aimed at men. The founding group named on this page is Sean Riley, Jeff Klimkowski, Ryan Meegan and Brian Wilkin. Sources disagree on exactly when the business started, so we do not list a founding year. The team came to Shark Tank in Season 7, Episode 4, seeking $300,000 for 10% of the company, a $3 million valuation. Mark Cuban was the only shark who invested. He matched the dollar amount but asked for a much larger slice, and the founders agreed to give him a quarter of the business. Business Insider covered the pitch, and later reporting from Forbes confirmed that the investment closed. The brand's pitch to buyers is straightforward: a single-purpose bathroom product with blunt, joke-forward marketing that sets it apart from baby wipes. It has moved well past online sales and is now stocked by large national retailers and warehouse clubs as well as on Amazon. Since the episode, the company has taken a private equity investment while the founders kept control, and it has faced a consumer lawsuit over flushability labeling that it settled without admitting wrongdoing. Those developments, along with company-reported sales figures, are covered in the update below. Taken together, Dude Wipes is one of the clearer cases of a modest Shark Tank check backing a brand that grew into a national product.
Shark Tank Deal
After Shark Tank
Dude Wipes (Dude Products) Shark Tank update: is it still in business?
Dude Wipes started in a Chicago apartment, where a group of friends realized they were keeping baby wipes next to the toilet and figured adult men might want a product of their own. The flushable wipe launched in 2012. On Season 7 of Shark Tank, in an episode that aired October 16, 2015, the founders asked for $300,000 for 10% of Dude Products. Mark Cuban initially said he wasn't "a wipes kind of guy," according to Business Insider, but he came back with $300,000 for 25%, and the founders took it. The deal closed. Forbes reported in May 2024 that Cuban's check was still the only outside money the company had raised, and that the brand had captured about 1% of the U.S. toilet paper market. In 2025, Retail Dive reported a strategic growth investment from private equity firm TSG Consumer Partners for an undisclosed amount. The founders kept their roles (Sean Riley as CEO, Jeff Klimkowski as CFO, Ryan Meegan as CMO) and a controlling interest, and Cuban kept his stake. Trade publication Nonwovens Industry reported retail sales of about $220 million for the prior year; that figure is company-reported and we have not verified it independently. There has been one notable legal episode. In 2023, Dude Products settled a consumer class action in DuPage County, Illinois, over "flushable" labeling, with a fund of up to $9 million. The settlement agreement states the company denies any wrongdoing and that the settlement is not an admission of liability; a judge gave final approval in November 2023, according to Mealey's. Is Dude Wipes still in business? Yes. As of October 14, 2026, dudewipes.com is live, and the brand is sold at Amazon, Target, Walmart, Kroger, Publix and Sam's Club, according to Retail Dive.
Source: en.wikipedia.orgCompany Info
- Headquarters
- Chicago, IL
- Status
- In Business