Drop Stop

Drop Stop Shark Tank update: is it still in business?

Drop Stop fills the gap between a car's front seat and center console so phones, keys and fries don't disappear into it. Co-founder Marc Newburger came up with it after dropping his phone into that gap while driving in Los Angeles and nearly crashing while reaching for it. He built the product with his roommate, Jeffrey Simon. They pitched in the Season 4 episode that aired March 29, 2013, asking for $300,000 for 15%. Kevin O'Leary offered a royalty structure, while Lori Greiner wanted 20% equity; the founders took Greiner's $300,000 for 20%. The deal closed and became one of Greiner's showcase partnerships. Follow-up segments reported a $2 million Walmart purchase order and later a Los Angeles Police Department test that led the department to plan Drop Stops for 3,000 vehicles, per Wikipedia and SlashGear. CNBC profiled it in 2017 as a $24 million business. SlashGear reported in July 2025 that the founders had cited $40 million in sales on a later show segment, and that Newburger said in 2024 the company had crossed nine million units sold. These are founder-reported figures. Is Drop Stop still in business? As of the most recent reporting we found (July 2025), yes: SlashGear said it was sold at Target and Amazon with roughly 70,000 Amazon reviews. One caution for shoppers: the dropstop.com domain now shows an unrelated wine-drip product, so buy through a verified retailer listing. We will add the official store once we confirm it.