Chirps

Chirps is a snack brand that makes chips with protein from cricket flour. Its goal is to make edible insects feel normal to American shoppers by putting them into a familiar snack. The company was founded by three Harvard graduates: Rose Wang, Laura D'Asaro and Meryl Breidbart. The trio pitched in Season 8, Episode 14. They closed a deal with Mark Cuban, $100,000 for 15% of the company, according to Inc. and the Harvard Crimson, which both reported the partnership in later profiles of the founders. The founders' opening ask appears only on fan sites and in one local outlet, so it is left off this page. Chirps belongs to a small group of Shark Tank companies built around a food idea that was unfamiliar to most U.S. consumers when they pitched. In American stores, the main hurdle was simply getting people to try insects at all. Making the insect ingredient into a chip was the company's answer to that problem. For shoppers, the chips are sold on the company website, eatchirps.com. We did not find a confirmed brand storefront on Amazon. We have not verified the company's size, its current ownership or its operations beyond the working online store, and its headquarters location is an estimate. The current status is summarized in the update below. Chirps remains an interesting case study in how far Shark Tank exposure can take an unusual product category.