BeatBox Beverages

BeatBox Beverages Shark Tank update: is it still in business?

BeatBox Beverages started in 2011 as a graduate business school project at the University of Texas at Austin, according to the Austin American-Statesman. Founders Justin Fenchel, Aimy Steadman and Brad Schultz built a brand of fruit-flavored "party punch" sold in boxes. They pitched in the Season 6 episode that aired October 24, 2014, asking for $250,000 for 10%. Business Insider's recap describes a fast round of offers: Barbara Corcoran offered $400,000 for 20%, Kevin O'Leary $200,000 for 20%, and Mark Cuban $600,000 for a third. Fenchel countered with $1 million for a third, and Cuban agreed. It was an unusually large check by the show's standards. The deal went through: CEO Justin Fenchel told Forbes in 2022 that it was followed by four months of due diligence, and later company releases describe Cuban as an investor. The bigger news came eleven years later. In December 2025, Anheuser-Busch announced it would buy 85% of BeatBox for about $490 million, as reported by the Statesman, adding it to its "Beyond Beer" portfolio with an option to buy the rest later. Anheuser-Busch said it completed the acquisition on February 27, 2026. Is BeatBox still in business? Yes. As of October 14, 2026, beatboxbeverages.com is live with a 2026 copyright and store locator, and the brand now operates as part of Anheuser-Busch. We have not confirmed how the acquisition affected Cuban's stake; that will be added if either party reports it.